Zukes dog treats is built on a simple premise. We love our pets and want what's best for them. After all, they've seen us naked and they don't judge us when we drink directly out of the milk carton. It's that unconditional love between pet and owner that drove us to create our line of premium, all–natural pet treats & chews. It all began on a hike with my dog Zuke in 1995, I noticed that he'd become exhausted, so I broke off a piece of my energy bar for him and he perked right up. It was then that I realized pets need healthy, all–natural treats, just as much as people do.