We are a group of pet lovers with our own pet retail stores called Centinela Feed and Pet in Los Angeles. We’ve always carried the healthiest, holistic foods on the market. But time and time again, we were disheartened when manufacturers decided to sell their companies to the likes of Mars and Proctor and Gamble only to lower the food quality, increase prices, reduce the weight of the bag or place the brands in the big box stores. We operate under the assumption that caring pet owners treat their pets like they’d want to be treated. That’s why we’re committed to continuing to provide them with a high-quality, healthy alternative to mechanically extruded food, that makes their best friend happy every day. No compromises.