We use only all-natural premium ingredients with no chemicals or fillers. It's all cooked at low heat to retain a complete balance of nutrients, dense with calories so that your pet needs to eat less to be satisfied. Every bag exceeds the highest USA & EU standards. Our original quest was to share a chocolate chip cookie with our very “best friend”, Sam. We substituted carob and rice flour as ingredients in our cookie recipe. The home-baked cookies became our Snackers. Then, we began a search for quality food. The more labels we read, the more dismayed we were. (Do you know what "by-product" means? Yuck.) So we tracked down experts to help us prepare a natural, well-balanced formula that let our (and now your) pets thrive.